For a movie made at a cost close to a whopping 100 crores, Bombay Velvet runs the risk of not making enough profit, given the non-mainstream music of the film.
Amit Trivedi has produced the 1960s Jazz era of Bollywood but then apart from a couple of songs, I doubt how much people can relate to the songs of the film, which always makes a huge difference to the fortune of a Bollywood movie in India.
In India, films with soothing, melancholic and hip-hop (read Honey Singh) music make it to the 100-crore bracket. I can't remember a film earning 100 crores without music or with non mainstream music.
There is no doubt, Bombay Velvet will surely set new standard for film making in India. It will bring spectators to the theatres because of the fan following of Ranbir Kapoor, Anushka Sharma and Karan Johar but will it go on to be a big hit, remains to be seen.
